McDonald’s Highlights
Objective: Lead McDonald’s lovers to the app and rally fans around their faves.
How? Use fan led insights to get people excited about what McD’s has to offer.
The McRib came back, and we wanted to make sure fans got to enjoy it and newbies got to try it.
App
Website
Paid digital video
Paid digital video
Push Notification
Push notifications
The gift card landing page on the McDonald’s website
Push Notification
SL: u scored a free Happy Meal
PH: McD’s All American Games are here 🏀
App
